Insignia Capital Group announced that it has entered into a definitive agreement to sell Truco Enterprises, a leading maker of tortilla chips, salsa and queso sold under the On The Border® brand, to Utz Brands for a total purchase price of $480 million. The deal is expected to close in December 2020 and is subject to customary closing conditions including the receipt of regulatory approvals. About us; Magazines. Potato Business Potato Business . Top Menu . Utz Brands subsidiaries, Utz Quality Foods and Heron Holding Corporation, have agreed to acquire Truco Enterprises, a producer of tortilla chips, salsa and queso under the On The Border brand. Potato Processing International (RTTNews) - Utz Brands, Inc. (UTZ) said that its subsidiaries Utz Quality Foods, LLC and Heron Holding agreed to acquire Truco Enterprises, a seller … Truco Enterprises is the exclusive licensee of the On The Border brand for food products sold through retail. Product Types About Truco Enterprises Truco is a leading developer and marketer of tortilla chips, salsa, and queso under the On The Border® brand. Truco Enterprises is a portfolio company of Insignia Capital Group.