Why do you need a logo? These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity. Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. This first impression is your way to immediately communicate ownership over the product(s) you sell or niche you dominate. Why? So, why is a logo important? This prevents customer confusion. Read this post to find out what a logo is and why it's so important! and your logo sets the stage for this story. People are drawn to interesting design and color. Don’t listen to that voice; he couldn’t be more wrong. A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will notice about your business and its overall operations.. A logo is much more than just an image and it is a point of recognition for clients and an important … We don’t live in a monochromatic world. Designers, check out these contests so you can start building your career. Think about it: When you’re out shopping for workout gear and suddenly spot track pants with the Nike swoosh, Why? "A company's logo is its shorthand, a visual cue that tells a story of the brand's culture, behavior, and values," Matthews Hale says. Get the free logo ebook! Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first. A good logo reflects who you are, but it should also distinguish you from everybody else. Something went wrong posting the comment. Your log. If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product. To meet this need, Tailor Brands has created a feature-rich design suite devoted to building your logo and brand. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers. over the product(s) you sell or niche you dominate. Let’s take a deeper look at all of these points below. A recognizable and familiar logo goes a long way toward building brand loyalty. Dare to be different with your logo, because your company logo tells consumers why your business is unique. Enter your email to get the ebook, along with creative tips, trends, resources and the occasional promo (which you can opt-out of anytime). Learn how to design a logo here. For example, how many pizza places have you seen with a logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Of course, logos are important and branding is important. A logo is a graphic representation of a business or product. Do you offer women’s basketballs with an enhanced grip? You found the exact icon for your logo, picked colors that work perfectly together, nailed your font choice, and you’re ready for the world to meet your business. is the only one that’s committed to sustainability, and your green, earthy logo drives that message home. Yes, indeed looking at the way a logog define your business values. By completing this form, you agree to our Terms of Service and Privacy Policy. Trust is built on a well-designed logo, and brand loyalty is quick to follow. Aside from them, logos are the foundation of branding. A logo is a key part of any successful company or business. There are certain symbols that come to represent particular industries or products. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. Want to learn how to create the perfect logo for your brand? But, hey, if global recognition and world domination in your industry isn’t good enough for you, here are a few more reasons: Remember those old Westerns where cowboys branded cattle? Typically a symbol of wisdom, the owl in the Little Minds Book Box window speaks to the benefit to the consumer, i.e., smart kids. Save my name, email, and website in this browser for the next time I comment. Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. It's the logo's job to communicate the mood and type of business behind the service or product. A simple logo is best if it’s to reside on a variety of materials or be displayed on different media. Other logos of well-known brands clearly communicate what the business does, which helps customers know what they can expect from the company immediately. Finding out why logos are important will illustrate why your business needs one so badly. And there is a good reason why most top logos … Logos are important for a lot of reasons, and some of them are already mentioned above. As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration. Imprinted on your products, your business card and your website, your logo communicates ownership. From time to time, a company will redesign their logo, perhaps to update their look or reflect some other corporate change. Is your financial advice particularly helpful for solopreneurs? Dare to be different with your logo, because your company logo tells consumers why your business is unique. A logo is a company’s first introduction to consumers. Attention spans are short these days – especially consumers’. Your logo is the first thing that your audience will look for when they see any communications from your brand. These logos transition from signage to merchandise to mobile marketing with ease. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel. While one wouldn’t typically associate a bear in the woods with an investment company (and may actually avoid bear imagery and its association with a bad market) the Bear Creek Capital logo does a good job differentiating this company with a rustic image that matches its name. Plus, I think we can all relate to the wolf howling for pizza late at night. You’re just starting a business, and all of your branding efforts seem right on track. But the logo must have a unique design that incorporates a design concept and colors etc. Don’t listen to that voice; he couldn’t be more wrong. When you’re considering all of the factors that go into building a business. o introduces your company as an authority in your professional space from the get-go. And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built. A logo can be described as the face of a company. A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font.